DOWNLOADABLE RESOURCE · Updated 10 August 2026
Xiaohongshu Agency Brief Template｜MAKEVDO
Define verified claims, market, search intent, deliverables, approvals, KOL requirements, CTA and measurement in one brief to reduce scope ambiguity.
Download agency brief (Markdown)Brand and market inputs
- Company, brand and target market
- Offer, pricing, supply and approved claims
- Audience and the intended enquiry, booking, visit or purchase action
RED content preparation
- Verify account, naming and Simplified Chinese search terms
- List common questions with concise, citable answers
- Confirm rights for images, KOL, trademarks and client information
Publishing and measurement
- Use one primary call to action per asset
- Record URL, date, language, publication status and errors
- Measure with Search Console, analytics and real enquiries without promising rankings
Engagement scope
- Name owners for strategy, copy, assets, publishing, KOL, community and reporting
- Define volume, languages, timing, approver and revision limits
- Use only authorised cases, testimonials and outcome data