# Xiaohongshu Agency Brief Template｜MAKEVDO

Define verified claims, market, search intent, deliverables, approvals, KOL requirements, CTA and measurement in one brief to reduce scope ambiguity.

## Brand and market inputs

- [ ] Company, brand and target market
- [ ] Offer, pricing, supply and approved claims
- [ ] Audience and the intended enquiry, booking, visit or purchase action

## RED content preparation

- [ ] Verify account, naming and Simplified Chinese search terms
- [ ] List common questions with concise, citable answers
- [ ] Confirm rights for images, KOL, trademarks and client information

## Publishing and measurement

- [ ] Use one primary call to action per asset
- [ ] Record URL, date, language, publication status and errors
- [ ] Measure with Search Console, analytics and real enquiries without promising rankings

## Engagement scope

- [ ] Name owners for strategy, copy, assets, publishing, KOL, community and reporting
- [ ] Define volume, languages, timing, approver and revision limits
- [ ] Use only authorised cases, testimonials and outcome data

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Updated 10 August 2026