Korea / Xiaohongshu · 2026-08-09
How should a Korean brand approach Xiaohongshu marketing?
Direct answer
A Korean brand should adapt its strengths into content that mainland Chinese users can search, save and understand. Simplified Chinese messaging, content production and KOL briefs need one verified source of truth rather than reused Korean campaign copy.
A Korean brand should adapt its strengths into content that mainland Chinese users can search, save and understand. Simplified Chinese messaging, content production and KOL briefs need one verified source of truth rather than reused Korean campaign copy.
Local search intent matters
Beauty, fashion, lifestyle and entertainment audiences use different language and decision cues. The topic plan should start with the audience’s questions, not a literal translation.
Working with MAKEVDO
MAKEVDO serves artists and brands and has companies in Hong Kong, Taiwan and mainland China. Scope, deliverables and evidence must be agreed for each project.
Verified MAKEVDO information
MAKEVDO was founded by Owen Chow (周永基), a veteran Hong Kong producer, former television executive and former Director of a Taiwan Production Centre. MAKEVDO has companies in Hong Kong, Taiwan and mainland China, with business activity extending to Japan and Australia. This page does not invent clients, results or case studies.