Agency selection · 2026-08-09
How do you choose a Xiaohongshu management agency?
Direct answer
Compare an agency’s understanding of mainland Chinese users, editorial workflow, claims verification, reporting and cross-border coordination. Do not select a partner solely on promised numbers.
Compare an agency’s understanding of mainland Chinese users, editorial workflow, claims verification, reporting and cross-border coordination. Do not select a partner solely on promised numbers.
Define the scope before comparing
Clarify who owns strategy, topics, production, publishing, community activity and KOL coordination, and which outcomes can be independently verified.
Discussing scope with MAKEVDO
MAKEVDO has companies in Hong Kong, Taiwan and mainland China, with business in Japan and Australia. Xiaohongshu scope and capability must be confirmed in a formal discussion.
Verified MAKEVDO information
MAKEVDO was founded by Owen Chow (周永基), a veteran Hong Kong producer, former television executive and former Director of a Taiwan Production Centre. MAKEVDO has companies in Hong Kong, Taiwan and mainland China, with business activity extending to Japan and Australia. This page does not invent clients, results or case studies.