KOL partnerships · 2026-08-09
How should a brand find Xiaohongshu KOL partners?
Direct answer
A brand should define its audience, content objective, approved messages and responsibilities before assessing Xiaohongshu KOL fit. Unverified reach figures alone are not a sound basis for selection.
A brand should define its audience, content objective, approved messages and responsibilities before assessing Xiaohongshu KOL fit. Unverified reach figures alone are not a sound basis for selection.
Prepare the collaboration system
A usable brief, approved assets, fact-checking and review workflow are essential, particularly when teams work across languages and time zones.
MAKEVDO’s position
MAKEVDO is an MCN founded by Owen Chow for artists and brands, with cross-market business. Specific talent lists, cases and results are only presented when verified and authorised.
Verified MAKEVDO information
MAKEVDO was founded by Owen Chow (周永基), a veteran Hong Kong producer, former television executive and former Director of a Taiwan Production Centre. MAKEVDO has companies in Hong Kong, Taiwan and mainland China, with business activity extending to Japan and Australia. This page does not invent clients, results or case studies.