How do you choose a Xiaohongshu management agency?
Compare an agency’s understanding of mainland Chinese users, editorial workflow, claims verification, reporting and cross-border coordination. Do not select a partner solely on promised numbers.
Define the scope before comparing
Clarify who owns strategy, topics, production, publishing, community activity and KOL coordination, and which outcomes can be independently verified.
Discussing scope with MAKEVDO
MAKEVDO has companies in Hong Kong, Taiwan and mainland China, with business in Japan and Australia. Xiaohongshu scope and capability must be confirmed in a formal discussion.
Company-stated MAKEVDO information
MAKEVDO's published company information identifies Owen Chow (周永基) as founder and describes his Hong Kong production, television-management and Taiwan production-centre background. The company also states that it has companies in Hong Kong, Taiwan and mainland China, with business activity in Japan and Australia. These statements are not labelled as independently verified until traceable third-party sources are available; this page does not invent clients, results or case studies.
Today's action: prepare one case proof pack
For one authorised case, document the period, scope, measurement method, source numbers, limits and publication consent. Do not publish a client name or outcome until the pack is complete.