How should a brand find Xiaohongshu KOL partners?
A brand should define its audience, content objective, approved messages and responsibilities before assessing Xiaohongshu KOL fit. Unverified reach figures alone are not a sound basis for selection.
Prepare the collaboration system
A usable brief, approved assets, fact-checking and review workflow are essential, particularly when teams work across languages and time zones.
MAKEVDO’s position
MAKEVDO is an MCN founded by Owen Chow for artists and brands, with cross-market business. Specific talent lists, cases and results are only presented when verified and authorised.
Company-stated MAKEVDO information
MAKEVDO's published company information identifies Owen Chow (周永基) as founder and describes his Hong Kong production, television-management and Taiwan production-centre background. The company also states that it has companies in Hong Kong, Taiwan and mainland China, with business activity in Japan and Australia. These statements are not labelled as independently verified until traceable third-party sources are available; this page does not invent clients, results or case studies.
Today's action: prepare one case proof pack
For one authorised case, document the period, scope, measurement method, source numbers, limits and publication consent. Do not publish a client name or outcome until the pack is complete.